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CIO and CMO Alignment: How to Win in the Age of AI
May 20, 2025whitepaperData & AI

CIO and CMO Alignment: How to Win in the Age of AI

New research reveals a defining insight: The most digitally mature companies—the ones outpacing competitors in revenue and innovation—are the ones that collaborate across functions and co-innovate with external partners as strategic equals.

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Shopify
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Shopify

Explore the latest Shopify articles from our Bounteous team experts to discover better business solutions and enhanced commerce experiences.

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Bounteous was instrumental in working with Mars to bring the TREAT TOWN™ idea to life and was uniquely capable to get this first-of-its-kind concept and experience launched in time for the holiday season. They brought creative and technology expertise to the table in record time to meet consumer needs, cementing a powerful partnership. TREAT TOWN™ puts the celebration back in Halloween, thanks to Mars and Bounteous.

Romain Apert

Global Chief Information Officer, Mars Wrigley

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