Insights

Optimize spend by identifying moments that matter to your audience and coordinating messages across those moments to create a strong, consistent brand promise.

Developing maturity around customer journey management is a journey in itself. To help navigate this path, we’ve identified four key facets of journey management maturity.

This Marketo extension for Adobe Launch allows you to easily connect sites to Marketo. Initialize lead tracking, capture click events, & track page visits.

Strategic new brand alignment and acquisition allows for united service offering, eCommerce experiences for North American customers

Acquisition brings together leadership in eCommerce, Digital Marketing, and Customer Experience

Drupal is a powerful open-source content management system (CMS) that can be stood up quickly and cost-effectively for companies that are getting started on their digital transformation journeys or have a small digital footprint. However, when combined with Acquia, a Drupal implementation becomes enterprise-ready with world-class scaling capabilities.

Bounteous (HS2 Solutions) is quoted in new research by Forrester Research, the leading global research and advisory firm for business and technology leaders. Forrester included insight from several Bounteous team members and clients in its recent report, “Ten Ways To Get The Most Of Your Adobe Investment.”

Depending on the business challenge at hand, enterprise marketing and development tools like Adobe can provide companies with opportunities to better interact with their customers, increase share of market, and reduce costs. Because of the complexity of these tools, it’s not uncommon for a company to struggle during implementation. As a key thought leader in the Adobe space, Bounteous was interviewed for a new Forrester report on Ten Ways To Get The Most Out Of Your Adobe Investment

The enterprise products in the Google Marketing Platform are constantly evolving, with new features added frequently based on feedback from users, partners like LunaMetrics, and an internal drive to make tools that provide value.

Bounteous lands a spot on the prestigious Inc. 5000 list of the nation's fastest-growing private companies, evidence of increased value provided to clients and a robust company culture.

We knew it was coming, we waited for it, and now it’s finally here! Data blending is in Google Analytics, and it. is. glorious.

Campaign Management Platforms help to execute and manage Enterprise Marketing Campaigns in various capacities, and each type comes with its own pros, cons, nuances, and limitations.

Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform.

While there's no easy formula to deciding when to use which medium and how frequently, we offer tips from the projects we've spearheaded and the results we've seen.

Developing and implementing an analytics framework and an associated digital marketing strategy helps lay a solid foundation for building superior, complex digital experiences for B2B brands. And, it can be implemented quickly without enormous cash outlays.