Business Challenge
A Retail Pharmacy Chain wanted to maximize ROI from their Adobe investments while scaling their personalization efforts. Manual testing processes and long feedback loops slowed optimizations. At the same time, the organization needed to prove the value of AI initiatives across business units, with strict compliance requirements and a lack of alignment around success metrics.
Solutions & Impact
Bounteous partnered with this Pharmacy Chain on a phased approach to activate embedded AI tools within Adobe Target, starting with Auto-Allocate powered by Adobe Sensei. Working alongside their Martech Center of Excellence, we ensured compliance through AI governance and introduced a shared value scorecard to align teams on performance metrics. Within 11 days, we achieved a 72% lift in click-through rate, identified the top experience faster, and drove three times more incremental clicks. Based on lift, EBIT gain projections for 12-months equaled $854,000 in additional online sales. The pilot’s success led to more Auto-Allocate use cases and accelerated additional AI unlocks.
