AI Activation Delivers Test Success in Half the time, triple the gains
A Retail Pharmacy Chain wanted to scale personalization and maximize the value of its Adobe investments by activating AI-driven testing with Adobe Target’s Auto-Allocate powered by Adobe Sensei. Through a phased approach, AI governance and a shared value scorecard were introduced to align stakeholders and accelerate experience optimization.
By The Numbers
- 72%Lift in click-through rate on the winning experience during Auto-Allocate testing
- 11 DaysReduced time to identify the highest-performing experience
- $854kBased on lift, EBIT gain projections for 12-months
Business Challenge
A Retail Pharmacy Chain wanted to maximize ROI from their Adobe investments while scaling their personalization efforts. Manual testing processes and long feedback loops slowed optimizations. At the same time, the organization needed to prove the value of AI initiatives across business units, with strict compliance requirements and a lack of alignment around success metrics.
Solutions & Impact
Bounteous partnered with this Pharmacy Chain on a phased approach to activate embedded AI tools within Adobe Target, starting with Auto-Allocate powered by Adobe Sensei. Working alongside their Martech Center of Excellence, we ensured compliance through AI governance and introduced a shared value scorecard to align teams on performance metrics. Within 11 days, we achieved a 72% lift in click-through rate, identified the top experience faster, and drove three times more incremental clicks. Based on lift, EBIT gain projections for 12-months equaled $854,000 in additional online sales. The pilot's success led to more Auto-Allocate use cases and accelerated additional AI unlocks.
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