SMX West 2017 - Google Analytics And The Rise Of (Free!) DIY Audience Marketing
Speaker Session
GoogleGoogle Analytics
During SMX West 2017 Andrew Garberson gave a presentation on Google Analytics and The Rise Of (Free!) DIY Audience Marketing.
Session Details
It's an understatement to say that the internet is a vast place. But no matter how big it is, segmenting your audiences in Google Analytics provides a transparent way to understand and break down your site visitors and audiences. Using segments helps search marketers fine-tune how to speak to different visitors in different ways, increasing both efficiency and efficacy.
This session covered:
- What questions to ask when designing audience segments.
- Best practices and how to best use segmentation.
- How to perform complex audience research with your existing ad platforms and analytics suites.
This event has happened already
Date and Time
- Wed, Mar 22, 2017, 10:45 AM PT to 11:10 AM PT
Address
-
San Jose Convention Center
150 W San Carlos Street
San Jose, CA 95113
United States