SMX West 2017 - Google Analytics And The Rise Of (Free!) DIY Audience Marketing

During SMX West 2017 Andrew Garberson gave a presentation on Google Analytics and The Rise Of (Free!) DIY Audience Marketing.

Session Details

It's an understatement to say that the internet is a vast place. But no matter how big it is, segmenting your audiences in Google Analytics provides a transparent way to understand and break down your site visitors and audiences. Using segments helps search marketers fine-tune how to speak to different visitors in different ways, increasing both efficiency and efficacy.

This session covered:

• What questions to ask when designing audience segments.
• Best practices and how to best use segmentation.
• How to perform complex audience research with your existing ad platforms and analytics suites.