DAA Chicago - Systematic Measurement: Why We Consistently Measure The Wrong Thing


Thank you for joining DAA Chicago and Eugene Catrambone, Director of Data Science at Bounteous for a discussion on Systematic Measurement. 

June 4, 2019, at 1871 we explored system measurement to understand why we consistently measure the wrong things. During the discussion we covered:

  • How to measure "things" that seem immeasurable.
  • How to measure the intangibles.
  • How to understand the value of the information that is given to you.

This event has happened already

The Digital Analytics Association is turning 15 on June 4. To celebrate 15 years of building a global community of professionals who are passionate about the innovative use of data, the DAA Chicago Chapter is hosting a talk on system measurement.