SMX West 2020 - Getting Reports Right

Speaker Session

February 20, Samantha Barnes and Abigail Matchett hosted a session at SMX West. 

During this session, Samantha and Abigail covered the following items:

  • Spend less time reporting and more time analyzing and finding insights
  • Minimize the effects of a cookie loss in an ITP world
  • Reduce the fractured nature of reporting with a clear measurement strategy
  • Use CAM methodology (Contemplate, Automate, Mitigate) to improve your reporting
  • Know what's really hot (and useful!) in reporting

This event has happened already

The only constant in the search marketing profession is change. To stay ahead of the competition, you have to keep exploring, networking, and training with experts who know their stuff.

Attend Search Marketing Expo – SMX West – for an all-new agenda featuring three search marketing lanes loaded with 85+ tactic-rich sessions. You’ll get all the SEO and SEM training SMX is famous for, plus two days of sessions on the hottest topic in search – digital commerce marketing – all programmed by the experts at Search Engine Land, the industry publication of record.


Samantha Barnes
Senior Director of Google Analytics
Abby Matchett
Senior Director, Data Enablement