Customer Data Platforms
Harness the power of your customer data
Gain a single view of your customer
Digital organizations have a wealth of data about customers, but it’s too often fragmented across a variety of systems and touchpoints, limiting the usefulness and value of that data and hindering data-driven innovation. With a Customer Data Platform (CDP), companies have the ability to aggregate and organize customer data across touchpoints to collect and structure real-time data into individual, centralized customer profiles.
Data science and machine learning enhance this customer data to help companies understand, acquire, and engage with the right customers at the right time. Connecting this data directly to marketing and advertising tools enables marketing teams to work cross-functionally and orchestrate personalized messages and offers in real-time across an omnichannel experience.
- Identity strategy
- First-party data management
- Data ingestion implementation
- Advanced analytics and customer modeling
- Integration and activation
- De-siloed team structure
- Data governance and compliance
- Increased lifetime customer value
Activate personalized data across engagement channels, devices, and touchpoints
We work cross-functionally to integrate data across siloed systems and channels to create unified, enriched customer profiles. This starts with a strong measurement strategy that incorporates identity matching across systems for both known and anonymous users. Data pipelines bring activity data together, resolve identities, and enrich with further customer, content, and product data to make it all accessible through fully configurable visual dashboards and reports to examine the data that drives your business.
Increasing the lifetime customer value by providing existing customers with better experiences is at the core of a CDP’s business value. With unified customer profiles, we can apply insights and predictive intelligence to classify users into audiences and predict likely behavior or next best offers. Those profiles and audiences are made accessible to all execution channels and customer-facing teams, including marketing, sales, and customer service. This helps to drive relevant, personalized experiences across digital and non-digital channels and interactions in real-time to keep your customers engaged and coming back for more.
There is a range of systems to choose from and we’re here to help you select the one that’s right for you. Our team looks forward to helping you increase your revenue and profitability by using machine learning to drive customer lifetime value, return visits, loyalty, time to convert, and so much more.