CONNECT CMO Virtual Summit - Saving Halloween: How Mars and Bounteous Created a Virtual Trick-or-Treat Experience

Panel
TechnologyStrategy

During the CONNECT CMO Virtual Summit executives from Mars Wrigley and Bounteous shared the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.

Speakers:

  • Keith Schwartz, Bounteous CEO & Co-Founder
  • Seth Dobbs, Bounteous Chief Technology Officer
  • Romain Apert, Mars Wrigley Global Chief Information Officer

This event has happened already

CONNECT CMO Virtual Summit is the digital counterpart to the invitation-only summit for marketing executives. CONNECT CMO bridges you to the most efficient solutions and information for your crowning priorities.

Speakers

Seth Dobbs
Chief Technology Officer
Keith Schwartz
Chief Executive Officer