CONNECT CMO Virtual Summit - Saving Halloween: How Mars and Bounteous Created a Virtual Trick-or-Treat Experience

Panel
TechnologyStrategy

During the CONNECT CMO Virtual Summit executives from Mars Wrigley and Bounteous shared the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.

Speakers:

  • Keith Schwartz, Bounteous CEO & Co-Founder
  • Seth Dobbs, Bounteous Chief Technology Officer
  • Romain Apert, Mars Wrigley Global Chief Information Officer

This event has happened already

CONNECT CMO Virtual Summit is the digital counterpart to the invitation-only summit for marketing executives. CONNECT CMO bridges you to the most efficient solutions and information for your crowning priorities.