CONNECT CMO Virtual Summit - Saving Halloween: How Mars and Bounteous Created a Virtual Trick-or-Treat Experience

Panel

Event Details

This event occurred on Mon, Dec 7, 2020

During the CONNECT CMO Virtual Summit executives from Mars Wrigley and Bounteous shared the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.

Speakers:

  • Keith Schwartz, Bounteous CEO & Co-Founder
  • Seth Dobbs, Bounteous Chief Technology Officer
  • Romain Apert, Mars Wrigley Global Chief Information Officer

Tags:

Speakers

Keith Schwartz
Keith Schwartz
Chief Executive Officer