SMX East - Must-Have Reports For SEMs

Speaker Session

Samantha Barnes spoke November 13 at SMX East during her session, Must-Have Reports For SEMs.

Samantha discussed how good reports are essential in creating and tuning effective search marketing campaigns. In this session, Samantha Barnes shared her own favorite, lesser-known and specialized reports, showed how to use them, and explained how to create stories with the data to showcase your own efforts.

This event has happened already

SMX® East returns to NYC November 13-14 and is bigger and better than ever. Join us at the Jacob K. Javits Convention Center for two intense days of all-you-can-learn, actionable search marketing tactics that generate more traffic, higher-quality leads, increase conversions, and stronger sales.

This year’s conference is a firehose of tips, tactics, and strategies; 90+ unique sessions covering the topics that matter most: SEO, SEM, CRO, analytics, attribution, content, video, mobile, tools, and beyond.


Samantha Barnes
Senior Director of Google Analytics