Personalization

Create powerful points of engagement

Personalization starts by understanding your customers, becomes possible with technology, and continues through insights. We work with you to determine the building blocks behind your goals, and leverage them to deliver the right message, at the right time, to the right people.

Solutions

  • Personalization Maturity Assessment
  • Personalization Capability Roadmap Development
  • Personalization Center of Excellence
  • Omnichannel Orchestration
  • Content Management
  • Digital Asset Management
  • Marketing Campaigns
  • CRM Integration
  • User Research
  • Analytics
  • Multivariate Testing

Communicate across audience and platform

Our definition of personalization does not begin with a moment or end with a metric. Through user research and powerful platforms, we meet people where they are and take them a step further with custom, highly relevant content. We partner with Adobe, Acquia, and Google, using their robust suite of personalization products to implement the best option for your unique needs. A recent ecommerce project served specific product detail pages based on A/B testing results, and within days the company saw an uptick in revenue. From adapted search results to reactive landing pages to mobile checkout, we help discover the right experience, deliver it, and measure success. Wherever and whoever your customers are, we work to make their experience a good one.

 

 

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