DrupalCon Global 2020 - Preparing for Personalization: Thoughts From Experience

Speaker Session

Chris Greatens and Amand Ruzin presented at DrupalCon Global 2020!

Knowing whether your organization is ready for personalization means exercising your marketing, experience design (XD), and Drupal architecture muscles. In this session, attendees learned how to perform a current state audit to know where to start on their personalization journey. This includes a personalization readiness assessment for your organization, identification of the right types of people who will need to support your personalization efforts, and an audit of your existing experience to know if it's ready to go or if things need to change. 

This event has happened already

Event organizers and volunteers are working hard to bring you a virtual version of the DrupalCon experience you know and love. DrupalCon is a mission-centric program of the Drupal Association designed to bring people together to share thought leadership around open source and ambitious digital experiences, provide professional development opportunities to enhance your career and your organization, and invigorate Drupal project momentum.

DrupalCon Global will feature six keynotes, nearly 100 sessions, several industry and topical mini summits, sponsor presentations, birds of feather discussion groups, 1:1 networking opportunities, and other fun, interactive community content to keep you engaged and excited throughout the day!


Chris Greatens
VP, Drupal Engineering
Amanda Ruzin
SVP, Experience Design