retailX - Developing a Marketplace-Ready Content Strategy

Different marketplaces have different guidelines for brand and product content. If companies want to optimize and expand their marketplace strategies, they need to ensure they have the right content plan in place. This session dove into the key content requirements for top marketplaces and best practices for developing a customer-focused approach to content marketing that spans formats and channels.

In this session, Matthew Tarallo, Global Vice President of Amazon at The Coca-Cola Company and Raghu Kakarala, Executive Vice President of Commerce at Bounteous discussed:

• The advantages of a centralized repository for product data to enable multiple marketplaces;
• How and when to take advantage of premium content experience opportunities such as Amazon’s A+ content; and
• How to leverage the characteristics of each marketplace and its consumer behavior to optimize the success of your brand and its products.

If you missed our session or want to re-watch visit Developing a Marketplace-Ready Content Strategy