RetailX - Developing a Marketplace-Ready Content Strategy

Speaker Session
Commerce

Different marketplaces have different guidelines for brand and product content. If companies want to optimize and expand their marketplace strategies, they need to ensure they have the right content plan in place. This session will dive into the key content requirements for top marketplaces and best practices for developing a customer-focused approach to content marketing that spans formats and channels.

Join Matthew Tarallo, Global Vice President of Amazon at The Coca-Cola Company and Raghu Kakarala, Executive Vice President of Commerce at Bounteous as they discuss:

  • The advantages of a centralized repository for product data to enable multiple marketplaces;
  • How and when to take advantage of premium content experience opportunities such as Amazon’s A+ content; and
  • How to leverage the characteristics of each marketplace and its consumer behavior to optimize the success of your brand and its products.