Acquia Engage - Customer Data Platforms: Getting Started and Realizing Value Quickly
Our session during Acquia Engage discussed how we co-innovate with customers to define a CDP strategy, onboard an organization to fully leverage a CDP, and explore opportunities for teams to drive value from the very start. Watch the on-demand recording below!
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Marketing organizations today are faced with delivering more transformative and personal customer experiences than ever before. Our team has partnered with Acquia to integrate data across systems and channels to create unified, enriched customer experiences. Together, we help customers define their Customer Data Platform (CDP) strategy, implement the Acquia Customer Data Platform, and uncover specific use cases to drive successful activations across multiple channels at various levels of maturity and investment.
We often find that some of the toughest challenges around implementing a CDP to deliver better customer experiences isn't always aligning on the right tools and technologies, but rather gaining organizational alignment and setting up your team structure for success in maximizing your opportunity with a CDP.