SMX London 2016 - Google Analytics Power-Reporting For SEO And SEM
This event occurred on Thu, May 19, 2016
ETC Venues, 155 Bishopsgate, Spitalfields
Andrew Garberson spoke Thursday, May 19th, 2016 during SMX London 2016 on Google Analytics Power-Reporting For SEO And SEM.
All search marketers know Google Analytics is great for understanding the organic performance of a website, but until the release of Universal Analytics, few of us used it for analyzing and reporting AdWords performance. That's changed, and so should you. Start with importing goals to AdWords, automating reporting in Google Drive through the Google Analytics API, and then create custom reports, and hand out dashboards to jumpstart your search marketing reporting and analysis.