The Direct-to-Consumer (DTC) Opportunity: Leveraging DTC in Your Omnichannel Strategy
This event occurred on Tue, Sep 28, 2021
Bounteous is joined by experts in commerce from Mars Wrigley with special guests from Forrester to discuss key considerations brands need to keep in mind while developing their DTC strategy.
Bounteous was joined by experts in commerce from Mars Wrigley and Forrester as they discussed key considerations brands need to keep in mind while developing their DTC strategy and explored real brand examples.
This webinar covered:
- Recent research conducted by Forrester on direct-to-consumer trends and best practices when developing a DTC strategy
- Insights and learnings from Mars Wrigley, a brand whose shift to DTC has increased both sales and customer engagement and loyalty
- Tips and considerations on evaluating your own business challenges and digital maturity in order to successfully implement DTC