Webinar - Your Path to Digital Maturity: Audience Maturity


Event Details

This event occurred on Tue, Oct 29, 2019

Organized data enables faster analysis and robust audience activation. Learn how data-driven segmentation, tech consolidation, and advanced analytics can help you build a holistic Audience Strategy for success.

This webinar covered: 

  • Data-Driven Segmentation: Learn how a complete view of the customer, segments based on predictive models, and full-funnel targeting can move the needle for your business 
  • Tech Infrastructure Consolidation: Understand the power and benefits of an integrated and consolidated martech stack
  • Predictive & Advanced Analytics: With the right tools in place, you can surface a complete view of your customer and create segments based on predictive modeling (LTV, Churn, Propensity to Buy) for activation in the GMP



Samantha Barnes
Senior Director of Google Innovation