Webinar - Your Path to Digital Maturity: Audience Maturity


Event Details

This event occurred on Tue, Oct 29, 2019

Organized data enables faster analysis and robust audience activation. Learn how data-driven segmentation, tech consolidation, and advanced analytics can help you build a holistic Audience Strategy for success.

This webinar covered: 

  • Data-Driven Segmentation: Learn how a complete view of the customer, segments based on predictive models, and full-funnel targeting can move the needle for your business 
  • Tech Infrastructure Consolidation: Understand the power and benefits of an integrated and consolidated martech stack
  • Predictive & Advanced Analytics: With the right tools in place, you can surface a complete view of your customer and create segments based on predictive modeling (LTV, Churn, Propensity to Buy) for activation in the GMP



Michael Bartholow
Senior Director, Brand Marketing
Samantha Barnes
Senior Director, Analytics Platforms
Jim Gianoglio
Director, Marketing Analytics