University of Toronto - Hashtag: Best Practices in SEO


Event Details

This event occurred on Thu, Oct 29, 2020

Jayna Grassel hosted a virtual event for the University of Toronto as part of their Hashtag event series. The discussion was focused on best practices in SEO.

Event details:

Introducing Hashtag: A new initiative of the Department of Management Co-op connecting undergrads with marketing leaders across digital, social, brand management, and beyond!

Jayna Grassel oversees digital marketing programs for enterprise-level clients. As a Senior Director of Marketing Strategy at Bounteous Canada, she works on eCommerce, financial, healthcare, and B2B clients to design short and long-term digital strategies with a creative bend. Jayna is a trainer at heart and speaks at local meet-ups and national conferences, including MozCon. Her specialties include SEO, Local Search, Paid Media, and holistic web marketing. In her spare time, she likes to go fly fishing, volunteer on local community boards, and crochet.


Jayna Grassel
Senior Director, Marketing Strategy & Activation