Webinar — The Digital Innovation Imperative
This event occurred on Thu, Aug 6, 2020
With Guest Speakers from Forrester & Caesars
Whether focused on improving digital experiences or attracting new customers, companies today tackling digital transformation need a winning strategy and a re-examination of relationships between agencies and partners. What’s required to successfully compete and win in your digital transformation efforts requires new modes of working together, establishing shared goals and risk, and defining the key outcomes of a long-term relationship.
Keith Schwartz, CEO and Founder of Bounteous and author of the Co-Innovation Manifesto, and guest speaker Ted Schadler, Forrester Vice President & Principal Analyst, discussed this emerging industry trends and the value-add of strategic, long-term relationships. Jeff DeKorte, Vice President, eCommerce & Digital Marketing at Caesars Entertainment, also spoke on a digital transformation project 3 years in the making.