CONNECT CMO Virtual Summit - Saving Halloween: How Mars and Bounteous Created a Virtual Trick-or-Treat Experience
Panel
Event Details
This event occurred on Mon, Dec 7, 2020
During the CONNECT CMO Virtual Summit executives from Mars Wrigley and Bounteous shared the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.
Speakers:
- Keith Schwartz, Bounteous CEO & Co-Founder
- Seth Dobbs, Bounteous Chief Technology Officer
- Romain Apert, Mars Wrigley Global Chief Information Officer
Speakers
Chief Executive Officer
