CONNECT CMO Virtual Summit - Saving Halloween: How Mars and Bounteous Created a Virtual Trick-or-Treat Experience
This event occurred on Mon, Dec 7, 2020
During the CONNECT CMO Virtual Summit executives from Mars Wrigley and Bounteous shared the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.
- Keith Schwartz, Bounteous CEO & Co-Founder
- Seth Dobbs, Bounteous Chief Technology Officer
- Romain Apert, Mars Wrigley Global Chief Information Officer